UX Writing
A few examples of the newest addition to my writing repertoire.
Registration journey
Creating a seamless experience for users online starts with great design and ends with clever copy. I was part of the core team that redesigned the online registration journey for new FedEx Express customers. Besides contributing to ideation workshops during a ‘pressure-cooker’ redesign, I was also responsible for the final copy that is currently on the live experience.
Discount programme
For a recent discount programme, I worked closely with a UX designer to consolidate feedback from various stakeholders into two seamless designs. We came up with a simplified introduction followed by a table where customers can view the discounts that are active on their shipping account. Here you can see the design as it is displayed on an online dashboard and an email.
Error messages
Getting the messaging just right when giving bad news can make or break a journey. Sometimes it’s better to just be straight-forward and give a solution while other times it’s good to just say: We’re really sorry.
Sustainability experiments
Part of UX writing is testing, testing and testing again. Here we tried to see how we could allow customers to choose the most sustainable option for shipping a package. We decided to add microcopy that converts the amount of CO2e emissions they would be saving into a tangible amount. Through writing a bitesize tooltip, we were guide our customers through to ship more sustainably.
